Guide for Using Instagram
Instagram has evolved into a powerful marketing tool that smart marketers are adopting in just ten years. At the end of December 2020... Instagram has over 1 billion active users, which means that your target market, as well as your rivals, are almost definitely using it. Instagram is used by 67 percent of US adults, so while it doesn't have the same scope as Facebook (yet), it's certainly a site worth using. If you're looking for a younger audience, Instagram is the place to be. More than half of Instagram users are between the ages of 18 and 29, so if that's your target demographic, Instagram is the place to be. 63 percent of Instagram users check their feed at least once a day—a that's lot of eyes on their phones! Not only that, but the platform has consistently grown by double digits year after year, with no signs of slowing down. Clearly, it's time to accept Instagram's influence as part of the overall marketing strategy. Instagram is a stripped-down v...